Demand Generation Specialist

What will you be doing?

  • Develop, build and manage marketing demand generation that fuels both short-term and sustainable long-term growth via closed-loop lead generation process;

  • Achieve targets (volume and quality) and daily execution;

  • Leading execution on content social media, design, email, and video to produce effective campaigns;

  • Overseeing lead lifecycle from start to finish, with an emphasis on generating qualified leads that turn into prospects;

  • Guiding technical execution on rules of engagement in lead distribution and follow-up processes for our sales team;

  • Writing video scripts and overseeing the production of videos for our YouTube channel and social media accounts;

  • Optimizing our website pages and blog posts for search engine optimization;

  • Continuously testing and improving conversion rates through A/B testing;

  • Staying on top of the latest trends and opportunities for us to test and learn from.

Requirements:

  • Proficient and excellent English written and verbal skills;

  • 3+ years in marketing within software, technology, or XaaS industries;

  • 3+ years of experience in a demand generation role for a fast-paced B2B technology company (preferably SaaS);

  • Must have hands on experience with HubSpot campaigns set up, execution and reporting;

  • Experience with supporting events including industry trade shows with planning and logistics;

  • Self-starter who can work independently and proactively to resolve issues, take ownership of projects and processes;

  • Proficient knowledge in Microsoft Word, Excel, and PowerPoint;

  • Ability to participate within a cross-functional team and act autonomously as necessary;

  • Verbal and written skills in English;

  • Deeply analytical, able to report on performance metrics while also able to dig in and identify opportunities for improvement;

  • Proficient with marketing automation tools (Hubspot a plus);

  • Experience with list management, database segmentation and email delivery (and anti-SPAM implications);

  • Working knowledge of SEO, Google Analytics and Google AdWords campaigns;

  • Basic knowledge of HTML, CSS and web development tools.

待遇:

10K -30K,13薪 + 奖金,优秀者可面议

联系方式:

hire@pingcap.com

工作地点:

北京